McDonald's New Concepts

I'm not a huge fan of fast food. I try not to eat it, but let's face it, if you put McDonald's fries in front of me I'm hard pressed to say no. The best in the business. Well, I think it's fair to say that McDonald's has leapfrogged all other QSR establishments in the design arena as well. The company recently hired Studio Gaia to design new restaurant concepts and (if I may say so) they ROCKED it!! Check out these images! Would you have guessed McDonalds? Would you have guessed fast food? Studio Gaia emphasizes the use of straightforward and inexpensive materials. The end result looks anything but inexpensive- I'm so impressed. The concepts were recently featured in Hospitality Design Magazine and (I hope) McDonald's will start rolling them out soon. In fact, I just heard that a new concept store opened a few miles from the office today. I may have to stop in. The question is, can I resist the fries?



Below is another, more urban concept. Also by Studio Gaia.